Knowing Your Audience - Dylan Tent - Entrepreneur Intel - Episode # 18

Wes: I'm super excited, uh, for today's guest, uh, I'm gonna introduce my guest. So through his creative house tour videos, he generates 403 percent more inquiries per property. Uh, probably more than that, honestly, uh, is a Luxury real estate marketing genius.

He is known as a hella realtor. Uh, he uses his skills as a licensed helicopter pilot to give his clients a new perspective on properties. He is also a top producing real estate agent at Signature Sotheby's International. Welcome Dylan Tent.

Dylan Tent: You know,

Wes: so much for coming on, man. I, uh, I'm super excited to get down to it with you, but I got to start by asking you, you're a super successful guy in the real estate and other things.

You've been doing it now for about eight plus years. What's the most important lesson you've learned thus far as an entrepreneur?

Dylan Tent: I would say consistency is extremely important with any sales job. Whatever you're going to do, find something that works and just repeat it over and over and over again until it stops working. Um, I think a lot of people get shiny object syndrome with this job, and they jump from thing to thing to thing, and they never gain any traction because they're not consistent with one thing long enough.

Like, just for a slight example, if you were to send out a postcard, a lot of people will send out one. Those typically have a 1 percent conversion rate, or lower. But if you send one out six times to the same people in six weeks, the results are staggering. And I don't even do a lot of print advertising, to be honest.

I do almost everything online. But most people are like, oh, I spent, you know, a thousand bucks on postcards and it didn't work. It's like, well, of course it didn't work. People don't even remember you till the sixth time. And if you don't continue doing it after the sixth time, they'll forget you in a week.

Wes: Yeah. So it's really good advice. I think probably more importantly in real estate, but pretty much any type of widget or probably any type of business, but go back to like, What led you into real estate? I mean, you're a relatively young guy. Digital probably came up right in your prime time of your life, which is awesome.

But like, why real estate? Why did you get into that industry?

Dylan Tent: Well, before real estate, I got all my pilot's ratings to be a commercial helicopter pilot. I was offered a job in California to teach people from China that barely spoke English how to fly. Um, the pay was 400 a week, and you were basically almost guaranteed to have an accident. I mean, not really, because, but you're teaching people with a language barrier.

And so I'm flying over Malibu and I'm looking at all these amazing mansions. And I'm like, I bet I can sell a picture to that guy at his house and make that in, you know, more than that, every photo. So I came home to Michigan and I started taking pictures of people's houses from the air and selling them door to door.

And a friend of mine's dad, um, he had his house for sale on Woodland Lake in Brighton. And he said, Hey, listen, I don't like my real estate agent. If you get your Real estate license you can sell my house and I'm like doing the mental math in my head. I'm in this million dollar house I'm like, yeah, let's go.

So I got my license. I wanted to work with Sotheby's I didn't know what it was actually at first but a friend of mine that was into like wine and art and Antiques said hey if you want to use a helicopter to sell houses, you got to go to Sotheby's So I was the youngest person they'd ever hired my dad who you know, obviously he tied my tie that day I was not a suit and tie guy

Wes: Nice.

Dylan Tent: Grew up with an extreme sports background, so I raced motorcycles, did snowboarding competitively, um, you know, pretty good wakeboarder, pretty good snowboarder.

And anytime we'd have a unique house, we would try to find some element that would be attention getting to make a video tour. Now, like you'd mentioned, when I started, um, I kind of caught the wave of video very early because most agents that were like cutting edge at that time, they would have a drone video fly over the house.

And put the property address on the page. And there'd be some like, you know, pretty generic stock music in the background. Um, I linked up with a friend of mine, James Cook at Cook Productions, and we immediately started producing things that were like, you know, Hollywood productions. I jumped a motorcycle over someone's house on my second listing.

Um, I've done Happy Gilmore cameos, landed seaplanes at homes, um, you know, rode horses, shot sporting clays, um, wakeboarded, you know, anything like that, that would, and then landing helicopters in people's backyards is a huge hit, and dressing my dogs up in business suits, people love that.

Wes: So it's interesting. Cause I don't even remember what year it was, but I think I saw one of your videos and it's interesting to me that you really weren't even like scaling the market. You're like, you kind of fell into it through getting your real, you know, your helicopter license, you're kind of doing your own thing.

And like, how much were you paying attention to the real estate world when you entered it? Were you just like, I just have this vision and direction. This is what I'm going to do. Or were you like, wow, like there is this massive void here outside of this 1 million house you're going to list.

Dylan Tent: Well, the first two people I listed were people I sold pictures of their house to. And When I made my first video and it went viral, people were like, wow, that got 35, 000 views. And I'm like, so my, my goal was a Sotheby's was great for luxury real estate and they still are. Um, but what I, what I tell people is, listen, I don't know very much about selling houses.

I don't know much about construction. I don't know as much about the locations, but I can get more people to look at your property online than anybody. And I believed it because it was true. I've always believed it. And like just on Facebook without running any ads, uh, cause ever since they got rid of Trump on Facebook, I haven't paid him any money because I used to spend a lot of money there.

But, um, a million and a half impressions a month there. Um, you know, millions of views on Instagram, TikTok, you know, all things like that. So, you know, I've always been able to show that, listen, these people are probably going to charge you the same amount of money to sell your house that I will.

But I'll get more people to look at it online. And that's kind of been my pitch. Now that I'm more experienced, I can get a little bit more elaborate with that, and I do have, you know, I mean, I've sold almost, you know, 275 houses or something like that. But, um, yeah, now, now, you know, there's, there's a lot more experience behind that.

But a lot of people that I worked with, I would say, were like blue collar millionaires to start out. Um, because they saw a young person that was trying, and they wanted to give me a shot. So, yeah. Um, they could have hired their friends. Everybody knows like 11 real estate agents. So you kind of always have to stick out.

Um, I see people that are kind of gun shy about getting in front of the camera. They're afraid of making a fool of themselves. I don't even care if people think I look like an idiot on these things, as long as they're watching. Um, because when I go to that appointment and I'm up against the top producer, I'm like, okay, I'll pull up their traffic online and I'll pull up mine.

And it's like, which one do you want? You know, if you, if you don't want me, this is a great person, but I'll beat him online every time.

Wes: Yeah, cause right, I mean, at the end of the day, like to your point, it's, it's all about if I'm going to sell my piece of real estate, I want as many eyes on that piece of property as possible. Right? I mean, that ultimately is the name of the game and you bring up a good point. Like there is a lot of real estate agents and they're all.

From my consumer perspective, like how do you know which one's better? And that's where I saw your stuff and if you look at the market today in 2024, relative to where you started, I mean, do you see a lot of copycat things? I mean, do you see a lot of realtors coming up trying to now differentiate theirself or like, what's, what's sort of going on in the market today?

Dylan Tent: There's still, there's still people that I would say are trying to innovate and get more involved in video, but it's still, I mean. I think most people would say, uh, in our industry, like, I mean, people at other offices, they bring up my stuff in their sales meetings and they're like, this is a great way to get attention for a property.

And a lot of people are like, I don't want to do that. It's goofy. Um, and it's like, okay, well I'll be goofy then if I have to, or I'll, I'll, you know, anytime somebody gives me horrible negative comments on my stuff, I always respond really nicely. I, I trip them a little bit, but in a nice way.

Wes: Yeah. Cause I mean, I would imagine like, I think there's one video I saw made me laugh. I think you like pull up in a Ferrari, you know, your dogs, somebody's dogs are like in dragon outfits, but like the house is a castle. It's got a moat and you're like saving the princess. And I, I think I've showed that to like several people.

Like if I'm a realtor, like this is who I want to emulate because this is like, I mean, nowadays, right. My kids are 14. I have 11 year olds. My 14 year old is on TikTok. Like he's on his phone all day. And if it's not in a short form of a video, you're not going to get in front of that kid.

Dylan Tent: Yeah, that castle was the most viral property I've ever had and probably the most fun video too. Um, you know, I'm fighting a suit of armor with a sword and, you know, the dogs dressed as dragons was a very fun and, you know, the score, like the soundtrack for it was pretty fun, like the Pirates of the Caribbean and like the Shrek and Fiona music type of stuff like that.

So yeah, I have a blast doing filmmaking. Um, when I was young, I mean, you know, I was homeschooled until eighth grade and we would make, you know, stunt videos on my trampolines and stunt snowboarding videos. So I was never, uh, embarrassed to be on camera and, you know, how my dad does his, you know, doctor lectures, I would introduce him.

So I've not, I've never been uncomfortable, you know, speaking in front of people. Um, I just was recently cast to be on a TV show that airs in April. Uh, it's 32 million, uh, you know, viewers. It's on Amazon Prime, Apple TV, Roku. And, you know, when they did my casting interview, they were Like absolutely thrilled with what we're doing because a lot of the stuff that's out there is boring.

Um, so it's going to be

fun. I got what, what does that show about? What does that entail?

real estate lifestyle. So it's, uh, I get to film whatever I want and then they edit into whatever they want. Um, you know, you could just, I mean, it could be interviewing a local business owner, property tour, um, You know, going to, talking with the mayor, um, talking about the market, but my, my stuff's going to be pretty fun and a lot more action packed than, you know, some of the other things they've done.

Wes: So walk me through your process. 'cause I want people that happen to listen to this podcast to really understand. 'cause in my mind, if I wanna buy a piece of property near Arcadia Bluffs in Michigan, my option is I can call a realtor that's local to that market. Right. That might know the skinny on the area, or I can go online.

Are you like taking people from here on your helicopter and giving 'em that full experience? I mean, is that the differentiator?

Dylan Tent: Well, that has happened less times than you'd think. Uh, more people are excited about the videos than the helicopter. The helicopter is like, I Marketing gimmick, but I don't think it's the reason I get hired now Yes, I have taken listings further away than most people would because most people are just not going to drive hours For appointments, it's just not gonna happen.

So I've you know, just had a large sale in Mount Pleasant the other day I'd fly back and forth for the showings. It's expensive, but you know, if you know what your time is worth, which most people don't It's just math. It's like should I fly there or should I drive there? And I make that decision every time, if it's close, I'm flying.

It's, it's fun taking videos. People get excited. You get lots of referrals off of that type of stuff. Well,

Wes: a huge differentiator. So talk a little bit about that. but like, so, so I'm, I'm really fascinated with like where you started with real estate to where it is today. And. Cause so many things have changed, right? I mean, Google search to now listings online and, you know, what, what do you see for the future?

Like what's going on today? Or like, what's different in the marketplace? I mean, you see interest rates go through the roof. There's just a lot of talks about real estate and, you know, there's a lot of certainty that there's a lot of uncertainty for people. Like what, what, what's your crystal ball. Tell you

Dylan Tent: Well, rates are going to go down. Inflation is going to continue to climb as we print money. Um, that will make demand for housing go up and it will make prices go up. Uh, that is already happening again. 2021 was like fish in a barrel. 22 was pretty easy. 23 was tough. I made half last year of what I did the years before.

Um, but there's, you know, people are used to the rates and they're all optimistic that they'll be able to refinance. And because there's such a housing shortage. That prices are continuing to go up. You know, builders are not wanting to build houses for less money. So new products going to stay expensive, old product, every house that's been built in Michigan can't be replicated for what it costs to build.

So that keeps the prices high. Um, so I'm, I'm very positive about the market in a lot of ways. I know there's a lot of, you know, pessimistic people out there, but at the end of the day, you're buying something that's real, um, You know, I invest in other stuff, Airbnb, stocks, uh, you know, private equity deals, things like that.

Uh, but at the end of the day, all my safe stuff's in real estate and, you know, my, my Airbnb's make about 30 percent cash on cash returns annually. You're not getting that in the stock market unless you're Nancy Pelosi.

Wes: how, like how, um, you know, do you, do you work with clients that are interested in getting in the Airbnb space or like alternative? I know a lot of guys who like. They have businesses. They stock their, they keep their money in their business. They pay themselves the bare necessity, and then they stick money in the stock market and they're kind of like.

Scared to get into real estate. You know, where, where do you enter? I mean, will you work with clients that just want to get into that market?

Dylan Tent: See, the biggest goal is to get the depreciation. The appreciation and the cash flow. So, uh, you have to get the cash flow. Uh, yeah, I mean, and again, mine is very high because it's Airbnb, but that's a job. You can have a property manager, eats away a lot of your profits. You can put it into safer, you know, easier stuff like single family residential.

You can put them into apartments. I know you've dabbled in that with, uh, you know, Sterling and those guys as well. So there's, you know, there's all sorts of different ways to do it. Um, it depends on your risk. The time that you have, you know, I was talking with a guy the other day and he's like, I want you to find me really good investment properties.

Um, And he's like, here's the three that I want to go look at. And I just do simple napkin math. And I'm like, well, you're going to miss 400 bucks a month on each of these. And I showed him my Airbnb portfolio and what it makes. And he's like, cool. Find me those, but I want you to give me half your commission at closing.

And I'm like, if I find a deal like that, do you think I'm going to sell it to the guy that wants me to lose half my money? Or like the five other guys that are begging me to buy these, like, it's just kind of funny how people are. And then he's like, well, I guess that's a good point. I'm like, yeah, you know, I'm like, it's just, just people are weird like that.

But.

Wes: So where do you see it for the future? Right? Like there I've seen like companies pop up. There's like Redfin, there's Zillow. There's all these things out there now that didn't exist a decade ago for people. Right. And it's all over the place. Like, what do you, what do you actually trust out there?

Dylan Tent: Well, Zillow is, you know, they went out there and tried to buy homes based on their estimates and they lost their ass, uh, over and over and over again. So a lot of that's the iBuyer thing has been turned off. Um, and by the time that they charge their fees. It's going to cost the same, if not more than hiring an agent.

So, uh, you know, now there, if you were somebody that got one of those high offers on your house in 2021 from Zillow, you did very well because they'd overpay sometimes and now they're not doing it anymore. Um, Redfin agents, you know, it's now you're going back to like having a normal job. Um, they're going to feed you some leads.

They're going to take the majority of the money. And you're going to hire somebody that's usually a buyer's agent and the listing agents aren't that sophisticated. And I don't mean this disrespectfully to those people, but, uh, when I get a call on, uh, on one of my listings from a Redfin person, uh, it's almost somebody that's never met the client.

They've never been approved. I'm like, Hey, can I get proof of funds for this? And I'm like, have you ever met this person before? They're like, no. And then it's like, I don't, I mean, I don't know that I've closed a deal with a Redfin agent, you know? So yeah, those things are out there and maybe in other markets, it's more prevalent. But here, I mean, the way the business is done has changed, but not much, you know, it's still a people business. It's still a relationship business, and it's still a sales job. Uh, and I don't think that's going to change anytime soon.

Wes: Yeah. Cause out in my area, like in Southeast Michigan, it's amazing to me that just going West of where I live, the houses that the builders are building. It's like 800, 000 minimum. And I mean, by the time you build a house and then do your landscaping, I mean, you're in for a million bucks. And I constantly question, like, what are these people doing for a living?

Like, where are these people coming from? Like, I just remember when I was little and houses were like a couple hundred grand, 300 grand. And like, they're not building 400, 000, 500, 000 houses anymore.

Dylan Tent: Yeah,

Wes: are just over.

Dylan Tent: well, it's. It takes the same amount of crew, time, and maybe a little bit more time and effort to build. Like, you're not going to see somebody build a thousand square foot house. It's just, you can, you go, by the time you go through the permitting and all that, all that headache and stuff, there's, there's no reason, you know, unless you're doing like large scale cookie cutter subs where you can get, you know, uh, 50 of them in there and you just, this guy pours the basement, this guy, you know, and just stamp them down along the line.

But if you really want to make any money on your build job, there's, there's no point in building something that's, um, too small and too cheap.

Wes: What do you find like with, with your type of like, you know, classifying as like the luxury home market? Like, what are people most interested in? Like, what are those top three things when they're looking at a property? Is there anything that stands out to you? That's just like a must have X, Y, Z.

Dylan Tent: You know, uh, entertaining areas, uh, in home gyms, golf simulators, uh, outside. Outside nice landscaping with pergolas and patios and outdoor sound systems and bars, um, large garages, lakefront if you can, um, but all the amenities is what is bringing people into that type of stuff.

Wes: Do you feel like, maybe I'm just like an oddity, like, is it better for somebody to look ahead and say, Hey, I'm going to sell my property in five years? Like for a guy like me, like if I know I'm going to sell my property when my kids go to school. Like, should I start investing in some of those things now?

Or do you, or do you take the approach of just, yeah, I'll just not do anything and just sell the home at the time, you know, in five years, whatever the market's doing, or do you find it better if people are actually making those in capital investments along the way?

Dylan Tent: Well, the highest return that you'll get on in investing into your own house is 5, 000. Kitchens, bathrooms, paint, carpet, anything beyond that. Um, a lot of it's personal preference stuff. And your personal preference now might be very different from what somebody's personal preference is in five years. So I see a lot of times people over improve their house for themselves.

Um, but if you're in a, let's say you're in a subdivision and the comps are 900 and you have a 300, 000 backyard, you're not getting 300, 000 more for your house. You might get 100, 000 more for your house. So that's where luxury can get pretty, um, tough and specific, especially when you're, you know, you're building the nicest thing in your area.

So, um, yeah, I am happy to advise on those types of improvements and things like that. But yeah, that's your primary residence. Although people, people say that's like your best investment. It's not. Your primary residence is kind of like a savings account. Um, you're going to keep paying down your loan and, but you know, Even if you have a little bit of appreciation, you know, you look at what your property taxes, utilities, maintenance, insurance costs, you're not really making money unless you buy something and sell it in three years when it's all nice and staged and barely lived in and inconvenient, right?

When you get used to it, that's when your, your house is worth the most. 10 years later, tastes have changed. So, uh, you know, I, I just don't think that. Your primary home is the best way to invest your money. Now, Airbnb, multifamily, you know, car washes, storage facilities, commercial real estate, triple net leases, all that stuff, great.

But, uh, yeah, I just, I just would not expect people to have some crazy amount of exits on a lot of their primary homes.

Wes: Yeah, it's like you gotta live somewhere, right? Is the, is the tax code still to you have to be in your pri, you have to be in your primary for two years to offset any gain?

Dylan Tent: Uh, it's one year. For capital gains. If you're married, you can exclude 500, 000 capital gains. Um, and yeah, I mean, then again, there's, and then it goes based on your tax bracket on how much of the gain you get taxed on a certain amount, et cetera. And that's, I mean, you can interpret that capital gain stuff all sorts of different ways.

So I don't want to pretend like I'm an expert on it. Talk to your accountant. Don't take my advice on that, but it's at least a year.

Wes: you find, do you get clients that do that? That jump around just like, Hey, or like, I would think that if I was a builder and I could build something at cost, I would just build something badass, live in it for a year, you know, make a killing on it and do it again.

Dylan Tent: Just did one of those in Northville. Helped them buy the lot. They probably put, let's see, bought the lot for 410, 000. Uh, they probably put a million six into it. No, no, probably a million four and they sold it for, you know, two million three fifty. After the capital gains, it expired. They did very well on it.

And, you know, builders are not often getting that type of margin. I don't think people realize that builders don't get paid as much as they think they do. But, um, yeah, if I, if I was a builder and most builders that I know are, they are building and moving, you know, very regularly,

Wes: What's funny is I know who you're talking about. I won't mention the name, but his, his. Man, his, his detail is unbelievable.

Dylan Tent: yeah, there's very, very, very

Wes: Now, thinking of that on my mind, I'm like, good for him if that's what he's doing. Cause it's just amazing what, what he can, what he can do. Um,

Dylan Tent: It was, it was a very fun, very fun deal. It was very, it's very cool to see cause they, they, they have the ability to put that detail work in and all of them stuff that moves the needle on your personal house is in those details. And people will spend all sorts of money on things that don't matter and things that you can't see, but you know, you want it to be like the type of place that somebody would go take an Instagram picture at, you know, and that's, that's what really sells, um, You know, decorating, staging, furniture are incredibly important, um, and not cheaping out on the small things, like just like the vents in your house.

You know, I see nice homes that have the dirtiest bath fans and, you know, you can just see these like cheap things that have been overlooked and it, and it turns off a lot of people.

Wes: it's funny, I almost called you on that house, but I didn't call you. Cause I knew if I would've called you on that house, I would've gotten involved. And I probably would've bought it, my family would've killed me.

Dylan Tent: It's a cool spot.

Wes: Do you, uh, do you do anything then? Like, are you just strictly, like, luxury residential? Like, define luxury, right?

If somebody has a property that, uh, Do you have a certain type of requirement on who you, who you, who you will work with? Or,

Dylan Tent: I work in every price point, just the stuff that I post is the stuff that gets most attention. So obviously you're going to see me posting a lot more of the crazy stuff. Um, but yeah, I mean, I would say, you know, cheapest deals are in that, let's say 85, 000 range and. You know, as high as you can go in Michigan.

So, uh, I've got some pretty big, cool ones coming up this summer. That'll be fun to work on. That'll be like biggest prices ever in some certain areas.

Wes: Oh, well, that's awesome. Now, do you, do you do anything outside of residential? Do you do any multifamily for clients or business? You mentioned car washes and stuff, or,

Dylan Tent: I just sold a commercial real estate property, um, to somebody developing a car wash, but I partnered with a friend. It's kind of like I can ski, but I'm a really good snowboarder. Uh, I, I will, if I can do it pretty easily, I might take it on, but typically I will work with somebody that's smarter than me.

It

Wes: Like if somebody, if somebody wants to sell their house today, like, where's the market at, like, it was crazy at one point, then it wasn't somebody lists today, is it a seller's market, buyer's market, both like, what does that look like?

Dylan Tent: depends on the, you know, lower priced homes are still bidding worse because they're the high interest rates don't affect the smaller loan amounts as much as the larger loan amounts. Now, the people that are financing and they're, let's say 700 to like a million for those guys have a very expensive monthly payment.

That they wouldn't have had, you know, two years ago. So those people are staying put until they can't stand it. Um, the luxury market is doing pretty well. Um, people pay cash, so who cares about the interest rate? And they know that inflation is making the house is more worth more money. And if the rates go down, they're also going to get really accelerated appreciation.

Wes: There's a lot of this cash coming in from outside of Michigan, or do you find most of these people are from within, within Michigan or?

Dylan Tent: I mean, a little bit. I, you know, we have a winter, so that's why the prices of houses in Michigan are so cheap compared to, you know, you just go Tennessee and anything that we would have here in Tennessee would be five times as expensive. Uh, they also have a better, you know, governor and, you know, you know, Sales tax and, you know, capital gains tax, et cetera, et cetera.

So, uh, but I do think eventually Michigan's going to have a big run in pricing because like Northern Michigan, absolutely stunning. You can put it up against some of the nicest areas in the country and you can go buy beautiful lake houses there for like two to 5 million bucks. That would be. You know, 30 to 70 million bucks in other areas.

So, um, over a long enough time frame, we're going to see those areas price a lot of the people out of the market up there.

Wes: Yeah. You would think like people from California, if they discovered Traverse City, like

Dylan Tent: Yeah.

Wes: probably the biggest hidden gem. Now, do you do, do you do anything outside of Michigan or?

Dylan Tent: Uh, yeah. I'm about to sell a motocross track in Greenville, Florida for one of the Supercross riders. He's a friend of mine. I have a partner that I'm going to work with on that one, but I'm going to kind of take the lead and use his license. So, uh, it's kind of a specialty project, but you know, it's a, a very elaborate training facility with multiple tracks, a gym, an apartment, RV hookups.

Bulldozers, watering trucks, skid steers, um, you know. So that, that's going to be pretty fun. You know, I also refer to property in, uh, northern Florida on the water to a Sotheby's agent. Since we have offices in 80 countries, um, in every luxury market in the country, if I have somebody that wants to buy in Naples or Palm Beach or North Carolina or Idaho or Aspen or Vail, I have group chats with Sotheby's agents all over the world.

Wes: That's awesome. That's awesome. So you guys can pretty much cover, cover that area. Now, if somebody is like in a position right now, whether to sell or buy, is it best they reach out to you as a realtor first, or should they contact a mortgage broker? I mean, how, how closely do you work with that team

Dylan Tent: Uh,

Wes: the transaction?

Dylan Tent: I, I very closely. So, um, those are things that, I mean, yeah, you can reach out to me first and get recommendations on that stuff because, you know, it's first question is always has to be why somebody wants to move. You know, it's not how much do we think you can get for your house? Cause you can't serve somebody until you know, what's motivating them.

Is it a divorce? Is it a death? Are they having a baby? Are they getting relocated for work? Do they want to get on a lake? Um, are they upsizing, downsizing, you know, I mean, do you not like your neighbor? You got to know those things. And I think a lot of salespeople, they just start calculating commissions in their head.

And they come off as really cheesy and salesy. And you really have to ask a lot of intelligent questions in the beginnings of the process, um, so that you actually know how you can help somebody. Cause sometimes it's not the right, right time to sell somebody's house. And you have to know that and discourage them if it's the wrong time, even if you would make a paycheck on it.

Wes: I'm sure that's why you get a ton of referrals. I mean, very direct, straight shooting guy. So like, what's next for you? Like in the next five years, are you just keep doing what you're doing? Are you looking to scale this thing? You know, what, what's, what's sort of the next three to five years.

Dylan Tent: So the goal is to have my passive income be livable. I'm almost there. Uh, pay off all debt that doesn't pay me. Almost there. Almost there. Um, do some other investing outside of real estate, private equity deals that I work on as well. Uh, I'm a good money raiser, so, you know, you know, Barry. Yeah, him and I would have a similar skill set.

Uh, so raising money for businesses, I wouldn't be opposed to also getting into the brokerage of businesses because bigger transactions, similar types of commissions and fees. I think people don't realize the connections that realtors can make. From the amount of people that we meet, and I'm pretty good at keeping those relationships.

So, you know, I've, I've raised, you know, a couple million dollars for a different, a different couple of, you know, publicly traded companies, private companies, uh, in different areas, uh, things that I believe in, and I would like to do more of that. Um, you know, my goal with Airbnbs was to get to 10 of them and then sell them for a multiple of cashflow.

I'm at three and I have my fourth that I'll probably have this summer. Um, you know, 10 of them, you can really hire a good manager, pay them a good wage so that you don't have to answer any, Questions or calls or things like that, uh, and you know, even off of four of them, if I didn't fly helicopters and go on ski trips and do all this other fun stuff, I could probably live off of the cash flow right now.

Wes: That's awesome. Congrats on that. That's amazing. Now, I mean, with your, with your videos and stuff, I don't think, you know, people may hear this and like, check you out and then realize like, what about companies approaching you? Like, Hey, like you get a ton of eyeballs on your real estate. Business. Do you do that for any other businesses?

I mean, you talked a little bit about it, but I mean, is that an opportunity for you? You talk about like private equity or deals or somebody hears you, like I looked at, I looked at you as a very well, you're selling through the, to the luxury market, your clientele, right? Um, what do those opportunities look like for you?

Nice.

Dylan Tent: drink right now, um, with a company. And, well, you can see me drinking it on the thing here, but it's an athletic recovery tonic with 140 micrograms of cobra venom. Cobra venom's anti inflammatory, there's no sugar in the drink, um, no caffeine. It's not an energy drink, although it looks like it.

The guy who designed the can did the Beavis and Butthead characters, kind of looks like the Rolling Stone logo. Um, you know, I'm trying to work a deal to get all those in all the Planet Fitness locations right now. You know, all the medical marijuana dispensaries in Michigan, um. I mean, you know, like 75 other restaurants, gyms, and then, uh, you know, other people in New Jersey with bottling distribution companies.

So, um, I did a little money raised for them. I'm a little invested in that one myself, but if you can't sell a drink with Cobra then a minute, like you, it's cool. You know, we have to educate them on the actual health benefits. Cause people might think, oh, this is going to try to kill me, but, um, you know, that's something I'm, I'm working on pretty heavily right now.

Uh, I've done some other stuff. Um, You know, for a pharmaceutical company that makes non narcotic pain medicine. I did some money raising for them. I got some stock. I've worked on that for a couple years and that's been fun. So just different, different things like that.

Wes: Yeah. I hate to be the first tester on that Cobra venom.

Dylan Tent: Yeah.

Wes: Sounds like a cool concept.

Dylan Tent: Yeah. I mean, it's, uh, I've had two a day for the last three months. Yeah. And it's a, you know, it's anti inflammatory. So inflammation causes, you know, just about every disease. So if you can reduce it in any way, I mean, there's not a lot it's, it's homeopathic, so there's not a lot of venom in it. I mean, it's a very trace amount, but you do feel the benefits after a couple of days.

Instagram,

Wes: That's crazy. Well, I really appreciate you sharing, sharing your knowledge on real estate. If somebody listening wants to get ahold of you for real estate, opportunity and deals, what's the easiest way to get in contact with you?

Dylan Tent: Heli Realtor. That would be the easiest. Straight through my DMs or, you know, call me 248 990 0356. My phone's always in my hands, uh, yeah, we're pretty good with that. We do helicopter tours as well, uh, the Detroit City.

It's not really, uh, A business that I focus on or really try to make money off of. Uh, but I do enjoy it and it's a great way to meet people. So we do sunset tours. We do, you know, birthdays, engagements,

Wes: Where do you go out? Where, uh, where do you go out of?

Dylan Tent: Pontiac airport. We take off. We fly over Pontiac Lake, Cass Lake, Orchard Lake, Upper Straits, Upper Long, Lower Long, Cranbrook, Birmingham, Royal Oak, Ferndale, Detroit Zoo, Downtown Detroit, Ambassador Bridge, Belle Isle.

We make our way back. It's 600 bucks an hour and I can bring three passengers.

Wes: Oh, that's pretty cool.

Dylan Tent: Now that's my, uh, that's my elevator pitch because I've got to give that a lot to people that actually are never going to book a helicopter flight, so.

Wes: Well, cool, man. Thanks for taking the time. Uh, if you learned something, share the podcast, but Dylan, man, I appreciate the opportunity. Uh, good luck out there, man. You're killing it.

Knowing Your Audience - Dylan Tent - Entrepreneur Intel - Episode # 18
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